5 Pitfalls of Screen Printed Gloves You Should Avoid
Are you thinking of using promotional work gloves to advertise your business or service? Are you looking for information about how to choose the right type of promotional logo gloves to make this happen? Do you often find yourself a little overwhelmed when looking into this process? It can be tough to know how to choose the right promotional gloves for your needs, and a lot of times, companies fall into the same old pitfalls when trying to make a decision. Unfortunately, this can make or break the advertising campaign, so it’s important to understand what these pitfalls are and try to work around them so you don’t have to worry about suffering the negative effects of poor promotional glove planning.
1 – Trying to fit too many words on your gloves.When designing your custom printed gloves, be sure you don’t overdo it. This is by far one of the most common pitfalls of printed gloves out there. Many times, companies want to include not only their logo, but also the name and phone number of the owner or manager, and maybe even contact information for employees too. This is just too much! The more information you try to cram onto the back of your gloves, the less legible they will become. It’s possible that too much information will even make your gloves’ printing run together or just look like a big dark blob over time, neither of which are outcomes you want.
Work to narrow down the information you put on the back of your gloves. You should, at least, have your company’s name and phone number, and this is often plenty for smaller companies. If you have a simple logo there’s no reason not to include it, but if your logo is more complicated, you’ll want to consider the type of glove you’re personalizing before you decide whether or not to include the logo too.
2 – Picking a bad color combination.Remember that you’re making gloves with logo images printed on them, so your colors will make a difference. You should never pick colors that won’t be visible on your gloves. For example, you wouldn’t print ivory gloves with white lettering, because no one will be able to read them. On the other hand, you shouldn’t pick colors that clash and may be a little painful to look at, either!
Be sure you stick to as few colors as possible to make the most of your personalized glove experience. Most image transfer varieties can only use between one and four colors at a time, anyhow, and this is best for gloves. You should never overdo your colors when working on designing your gloves, just like you shouldn’t try to cram words and pictures onto the glove.
3 – Choosing the wrong material for the job.No matter what purpose you’re using these gloves for, you need to be sure you pick the right materials. Many companies that want to advertise with promotional gloves fall into the mistake of picking a material that isn’t right for what they do, or conversely, picking a material that won’t allow the right type of image transfer for their logo or company name design. By paying close attention to the type of material your gloves are made of, you can be sure you’re giving your customers gloves they’ll be able to use regularly and providing your employees with gloves that are right for the type of the work they do, too. Be sure to combine these two factors with a material that will take to the type of image transfer you want to use.
Let’s go through a few examples. To begin with, you may be a construction company that is just getting started, has a team of five or six employees, and is trying to advertise using promotional gloves when on the job. Of course, if you’re a small company and don’t have a lot of money to spend on advertising, you probably also want to go with something that will be useful to your employees too. In this situation, you’d probably choose leather or faux leather that can be branded or pad printed with a simple design or basic company info. This type of glove would be used by your employees and could also be given out as a freebie to customers after completion of jobs.
4 – Ordering too few or too many pairs.Be sure you place an order for the right number of pairs of gloves. This may sound like a no-brainer, but many companies that try promotional gloves for their advertising simply do not order the right number of gloves! If you order too few pairs, you’ll wind up having to spend more money than you initially would have on more bulk orders in the future, rather than saving money by ordering them all at once. However, if you order too many pairs, of course, you’ll be wasting money on gloves you can’t get rid of or use for any purpose. This is why it’s very important to think hard about how many gloves to order before you buy.
5 – Going with a pair of strange gloves instead of a usable pair.You may want to give away a pair of weird or unique gloves, but it’s probably better not to. Yes, this will make a splash in your community, especially if you’re giving away gloves like these at a public event or at a vendor table, but you’re probably not going to get much further than that. Your potential customers will remember the weird gloves you gave out, but they may not remember you or your company’s name, especially since gloves like these usually can’t be printed or personalized. And in the meantime, your competitors may be making more of an impression with their actually useful glove giveaways.
This isn’t to say a silly pair of gloves can never be a good freebie, but you may try giving something like this away as a prize in a raffle or something similar rather than attempting to give them out to all of your customers or potential clients. This will also save you money in the long run, since gloves like these are simply more expensive than the promotional logo gloves you should be focusing on.
Do you feel a little more confident about picking the right gloves for your needs now? As you can see, there are several important tips to keep in mind when you’re making a decision on your company’s promotional glove campaign. Keep these in mind to make sure you don’t make the same mistakes your predecessors (and maybe even your competitors) are making. With the right attention to detail, you should be well on your way to successful logo work gloves in no time.